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Internet Marketing Media Comparison by SharpNET
Nashville Search engine optimization (SEO)
- more info
Search engine optimization, or SEO, refers to the pursuit of obtaining well-ranked
keyword listings. Non-paid search engine listings are called "natural" or "organic"
rankings. When performed properly, SEO generates the highest ROI vs. all other internet
marketing media. High sales conversions can be attained because the people visiting
your website are actively searching for your products and services. Search engine
optimization is limited by the search demand for your products, and your ability
to rank competitively on the search engines. US Based search engines produce 4 billion
searches per month.
Nashville PPC Management
Pay per Click management, or PPC, refers to the practice of paying a per-click bounty
to a search engine for listing or sponsoring your website for a selected keyword.
PPC campaigns are typically centered around a bidding system, where the highest
per-click bidder will rank the highest and receive the most search engine traffic.
Like SEO, PPC generates high quality traffic because it is search-based. PPC can
generate more traffic than SEO, and it is also more flexible and precise. However,
PPC is typically much more expensive than SEO. Through PPC management, you can adjust
your marketing budget on the fly to accommodate growth, new products, or shutting
down for the holidays. Performance tracking is superior to any other online marketing
method, allowing for campaign optimization. Unfortunately PPC management can be
fiercely competitive, and cannot be taken lightly without risking your marketing
budget. Most companies struggle with managing high-level PPC campaigns profitably.
PPC is a great start-up online marketing channel when managed conservatively, and
like SEO it should be considered an online marketing staple.
Nashville Search Engine Marketing (SEM)
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more info
Search engine marketing, or SEM, is the practice of utilizing the marketing resources
available with the search engines to drive traffic to a website. The two primary
SEM traffic channels are SEO and PPC (read above), which are keyword based. PPC
and SEO can work together cooperatively, ensuring a maximum search engine exposure
for a minimum expense. High sales conversions can be gained through SEM because
the people visiting your website are actively searching for your products and services.
SEM is limited by the search demand for your products, and your ability to be seen
on the search engines for relevant keyword phrases.
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Internet Marketing Progression
SEO and PPC tend to be the lowest-risk and highest-performance internet marketing
channels, and should be considered your first-step. More risky campaigns should
be considered only after you have achieved success with SEM.
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Air National Guard
Second Life
U-Save Auto Rental
Video Professor
InkFlip
Insurance Only
Cheap Trips
Super Trooper
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Nashville Email Marketing
Email marketing is best used to expand and already-successful SEM campaign. Email
marketing is capable of producing significant amounts of traffic very quickly. Email
marketing is especially effective when you are selling a product or service that
is new or unknown to the public. People cannot search for something on a search
engine if they don't know that it exists. Email marketing provides a "push marketing"
environment compared to SEM which is "pull marketing." For popular products and
services, email marketing typically produces a lower ROI compared to SEM, and it
is also far more risky. One benefit with email marketing is that the costs tend
to decrease as your campaign size increase, which is the opposite for PPC.
Nashville Co-Registration Leads
Co-registration leads are a very low-end version of a true sales lead. While co-registration
leads tend to be low quality, they are also extremely cheap, ranging from $0.10
per lead, up to a few dollars, depending on the industry and the amount of information
needed to satisfy the lead requirements. Co-registration is much more volatile than
3rd party sales leads, and you will have to keep alert in order to not get ripped
off. Co-registration leads are a viable marketing resource for high-volume call
centers or to build an email marketing list.
Nashville Banner Advertising
Banner advertising is generally produces the lowest ROI compared to all other marketing
media. We recommend extreme caution when considering a banner campaign. Due to low
performance rates, your cost-per-visitor will be higher than most any other media.
In addition, visitors from banner ads are far less likely to purchase your products
than are search engine visitors. Banner visitors are more like window shoppers,
and are following up on interest, rather than "searching" for a solution. Our studies
show that it takes from 5 to 10 banner visitors to equal the quality of one search
engine visitor. Banner advertising also often requires a high entry-level cost,
despite its typical poorer performance levels. We recommend that you avoid banner
advertising until you have tried other internet marketing methods first.
Nashville Affiliate Marketing Programs
Affiliate marketing allows other companies to advertise your products and services
on a performance basis (CPA - cost per acquisition). Conceptually they sound great,
but there are some caveats that must be considered. The major affiliate program
providers are Commission Junction, LinkShare, Azoogle, MediaBreakaway, HydraNetwork
and Clickbooth. We strongly recommend that you have a proven website and marketing
campaign before trying an affiliate program. As a rule of thumb; if you are selling
well, an affiliate campaign will expand sales. If you are not selling well, an affiliate
program will continue to sell nothing.
Nashville Internet Marketing Progression
In general, every marketing campaign should start out with search engine marketing.
Unfortunately, brand new websites and companies may struggle with SEO over the first
few months, as the search engines penalize new websites simply because they are
new. Things will pick up in time. Low-volume PPC should be your first expansion
step, followed by moderate to high volume PPC. If high-volume PPC is running successfully,
you can consider email marketing or third party sales leads (if you are a service
provider). If email marketing is viable on a small level, then it will also successful
in high volume, as email costs decrease per-unit as volume increases. Monitor your
ROI for each marketing media channel, and push them as far as you can while still
maintaining profitability. By now, you will be a seasoned online company, and further
expansion can be considered through co-registration, affiliate campaigns, and other
advanced high-sales-volume activities.
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Expert
Nashville Internet marketing media services
by Nashville SEO Company
Serving the Nashville business community for over 11 years, the Nashville SEO Company
is the right SEO CO for you.
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